The supplement published in the Tamworth Herald reached an audience of more than 70,000 and was packed with historic features, profiles of staff members, Co-op fact boxes and even a quiz.
It was promoted on the front page of the newspaper, on High Street billboards and was treated by the newspaper as editorial content rather formal advertising.
Both newspaper executives and Co-op management were delighted with the results.

Since working with Enigma Communications, the work of Care First has been promoted in newspapers in Walsall, Great Barr and Birmingham. This has included coverage in the second city’s major evening newspaper, the Birmingham Mail. In addition to gaining space in newspapers, the stories were also featured on media websites. Care First is a training company specialising in helping adults with behavioural and learning difficulties.

The service, organised by the Co-op’s funeral division, was extremely well attended after articles were published in the Tamworth Herald and Birmingham Mail. The event was promoted in advance and an article including pictures taken in the church was also submitted to the media detailing how successful it had been. The service is to become an annual event and images captured at the ceremony will also be used to promote the event in future years.

Phil Shanahan has written many stories about Walenty Pytel. In a letter of thanks the sculptor said: “I can always say that an artist can have great talent, but it is people like yourself who promote and publicise the work that makes a great artist. Thank you for everything you have done for me.” The Enigma Communications’ logo was inspired by Walenty’s sculpture of three anchors which stands in St Editha’s Square, Tamworth. The work was the climax of a publicity campaign led by Phil Shanahan which won the three biggest awards in the UK for campaigning regional journalism. The sculpture was erected in honour of three men who captured Enigma codebooks from a sinking German U-boat. The action, kept secret for decades after the war, shortened WWII by at least a year.