Targeting news space is extremely powerful and cost-effective, but formal advertising still has its place.
There are times when you simply need to convey a purely commercial message in the media which has little inherent news value. You want to know how prominently your message will be displayed in print or online and you don’t want the possibility of it being edited.
On such occasions we often recommend taking out an advertorial. We handle the text, headlines, images and the design.