“It’s prestigious, it’s effective – and we make publicity cost effective too”
- Phil Shanahan, managing editor, Enigma Communications
Advertising has its place, but add a regular presence in the news to your marketing initiatives and you can reach a whole new level in terms of visibility and credibility.
The public are not stupid. They know if you pay for an advert, you are paying for space to say how good you are. But when you become the subject of the news you are being endorsed by the media itself – and that is far more powerful. You are worthy of the media’s attention in your own right. Credibility is many times higher, but so too is exposure as the vast majority of readers head straight to the news pages. In addition they don’t see editorial content as a hard sell of your business, so they don’t put up their defences to being sold to. It’s more subtle and you will be perceived as the expert in your field.
As journalists, photographers and senior editors, we can dig out your business stories – and you might be very surprised at how newsworthy we can make you. We’re media professionals who know exactly what editors are looking for and how to prepare stories for them. We craft words and take pictures that grab the attention of news desks.
A newspaper campaign spearheaded by Enigma Communications’ managing editor, Phil Shanahan, won the three biggest awards in the UK for campaigning regional journalism. He is well qualified to manage your publicity campaign.
Are you due a publicity MOT? We can take a close look at your business to see if you are sitting on some great stories that we can write up and send to the media. Then we’ll use our journalistic nous to dramatically increase your media profile.
And we’ll cast an expert eye over your flyers, brochures and websites. The right words can make you stand out from the crowd, make your products/services sound more alluring, increase your business image… and ultimately improve your bottom line (you can guess what the wrong words can do). We’ll come up with a list of recommendations to add sparkle to your image. (See separate section under copywriting)
What if the news is bad? Whilst most of our work is geared to positive publicity, we also handle defensive PR. It can prove especially valuable in today’s difficult climate. Whatever the situation we know how to minimise the fall-out. In fact our strategy often means turning a bad situation on its head and getting positives out of negatives. We can show you proof of this. In good times – or bad – you can rely on our expertise.
Enigma Communications – powerful words and pictures