Two of the many advertorials we have created for Tamworth Co-op.
In some cases, we have also produced news stories on the same subjects by digging out interesting angles.
There are times when you simply need to convey a purely commercial message in the media which has little inherent news value.
You want to know how prominently your message will be displayed in print or online and you don’t want the possibility of it being edited.
On such occasions we often recommend taking out an advertorial. We handle the text, headlines, images and the design.
In addition to being used in the media, promotional features can be attached to emails, posted on websites/social media and even printed out to serve as brochures for network meetings. In that way they can be used as part of a long-term marketing plan, helping to win business long after the original advertisement was published.
Below is a selection of advertising features we have created for businesses. When the opportunity arises, our strategy can be to combine news stories and advertorials.