Phil Shanahan’s story about a new DNA preservation service offered by funeral directors achieved coverage in the Daily Mail, which has millions of readers.
The article examined the health benefits of preserving the genetic material of relatives for future medical research. DNA is increasingly being used to diagnose inherited conditions as part of the personalised medicine revolution.
Phil’s research involved him tracking down a world expert on the subject, who was on a lecture tour in New Zealand, for a comment.
The piece was also published on the newspaper’s website. It was shared more than 450 times on social media and sparked an international debate.